An Oatly logo and inside the O it says FCK

Welcome to F*ck Oatly! A site devoted to helping our fans—and the thousands of people who hate us—better understand everything that’s “wrong” with our company.

Why would we build such a website? That’s a great question! For starters, it’s super convenient to have the latest boycotts and criticisms all in one place. But more importantly, we’re not the type of company to hide from moments like these.  We see all the negative headlines, posts and petitions as an inevitable consequence of trying to create positive societal change.
 
So for the fun and uplifting benefits of our products, please continue to visit Oatly.com (they give us cookies when the web traffic spikes!). But to understand the full story of Oatly’s mission to shift people away from dairy, and towards a life that’s less taxing on the planet, also browse this profanity-laced website we finally got approval to launch.

There is a lot to cover
Feck-oatly
Go Feck Ourself!-logo

In January 2024 we launched a campaign in Ireland to draw attention to this website and well and truly fecked ourselves.

Read all about it

The Daddy Issues
Outlawed in Ireland-logo

The National Dairy Council of Ireland gets us banned from saying one of our all-time favourite things to say.  

Read all about it

Glebe-gate
Folder with Glebe-gate written on it

The internet grows outraged over Oatly’s lawsuit against Glebe Farm, makers of PureOaty

Read all about it

The Residue Ruckus
The Residue Ruckus

In 2018, we were taught a really valuable lesson from our most active vegan critics: Don’t sell your oat residue to pig farms.

Read all about it

Blackstoned
Blackstoned

A look back at when thousands of people from across the world joined hands in a global boycott of Oatly (simply for adding a new investor)

Read all about it

The Daddy Issues
The Daddy Issues

It only took us 40 seconds (or less) to get accused of ageism, insensitivity to alcoholism and being anti-farmer. Record time! 

Read all about it

Oldies But Goldies
Oldies But Goldies

Enjoy a list of our longest standing controversies from way back when…because even though PR says “it’ll blow over”, the best ones never do! 

Read all about it

Tik-Toxic
TikToxic oat milk

We’re not exactly sure what an “algorithm” is, but it seems to really like misinformation about Oatly ingredients. 

Read all about it 

New Scandal Coming Soon!