Thousands of people from across the world joined hands in a global boycott of Oatly (simply for adding a new investor)
It’s really inspiring to see the whole world come together and rally around one cause, but when that cause is boycotting your company, it doesn’t feel quite as special.
In July of 2020, we announced that one of the world’s largest investment management firms took a minor stake in Oatly (amounting to less than 10%). Two months later, a few Oatly drinkers started to ask a similar question on social media: “How could you take money from an investment firm who also supports companies contributing to the climate crises?”
Good question! So good in fact, that the entire internet started asking the same one.
Pretty soon there were international headlines and viral Tweets questioning Oatly’s ethics and calling for a boycott. They say “all press is good press”, but that might not apply to this particular situation.
Two weeks later, as the outrage was growing and the world felt like it was crumbling around us, we thought, “Now might be a good time to make a statement.” And then after 150 back-and-forth emails, we thought, “yeah, that’s a pretty decent statement.” But of course, we’ll let you all be the judges of that: